Find out how Beth’s background and experience bought her to Crewsaver and her involvement in developing the popular Petfloat
About Beth… Beth started off by working as a machinist for a clothing manufacturer, which inspired her to complete a master’s degree in performance sportswear. As part of her degree Beth took up a work experience opportunity at Crewsaver, during this time Beth took the lead role on the redesign of the Petfloat buoyancy aid and completed her dissertation on the innovative developments. On completion of her dissertation Beth then joined Crewsaver as a full time employee.
When was Crewsaver founded and how has it evolved since? How would you describe the philosophy behind the brand?
Crewsaver are experts in the design and manufacture of personal flotation devices for marine use, whether it be for adults, children or even your beloved four legged friend, we will have a lifejacket or buoyancy aid to suit. Crewsaver was founded in 1957 and our brand ethos is ‘safer by design’ which is something that we are passionate about and take to heart. Our design team is always looking to push the boundaries in design to offer the safest products on the market, whilst delivering the ultimate in comfort. This ensures the user wears their lifejacket or buoyancy aid happily for long periods of time. After all, a lifejacket or buoyancy aid is only going to work if worn!
What is the story behind the Petfloat? What inspired its design?
Here at Crewsaver we want to ensure your loved ones don’t miss out on a day around (and in!) the water with you. Humans shouldn’t be the only species that are kept safe whilst on the water. From the soft foam construction to the development of the ergonomic shape, a lot of the key inspirations for the Crewsaver Petfloat were drawn from the Crewsaver (and Crewsaver’s paddling brand, Yak) buoyancy aid range that I am also heavily involved in designing.
Where is this Petfloat designed? What is it made of?
The Petfloat is fully designed at Crewsaver HQ in Hampshire, UK the same as all Crewsaver products. The core component of the Petfloat is the super soft foam which ensures that it moulds to the pet’s body and remains comfortable to wear throughout the day.